The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.

Your HubSpot Lifecycle Stages Are Fine. Your Definitions Aren’t.
Unlock growth for your family legacy! Learn effective Marketing for family-owned B2B businesses, from strategy to succession.
Content Audit for SaaS – Boost Rankings with Content You Already Have
B2B Marketing Platforms That Actually Deliver Results (No, Really!)
HubSpot Landing Page Optimization: Your Ultimate Guide
CRM and Martech: A Match Made in Marketing Heaven
Fractional Marketing Team: When B2B Companies Hire Embedded Marketers
Retention Attention! Understanding What Customer Retention Really Means
Content Hubs Explained: The Secret Sauce for Organized Content
Inbound Marketing—Innovative B2B Marketing Ideas You Haven’t Tried Yet
What the Heck is Account Based Marketing Anyway?
Marketing Operations Technology Uncovered – Streamline Your Marketing Efforts
How to Do an SEO Content Audit: Best Practices for 2026
What Exactly is HubSpot’s Content Optimization System Anyway?
B2B Content Strategy Made Easy—22 Tactics to Boost Your Business
Need Better Email Results? Here Are 8 Proven B2B Email Marketing Best Practices to Start With
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