About The B2B Mix®
We're Stacy and Alanna Jackson, and we run this together.
Two sisters, two co-founders, and the people you'll actually work with on your engagement.
We started The B2B Mix in 2011 as Jackson Marketing, Inc., a small content shop helping B2B companies modernize their marketing. Over the next decade and a half, we grew into a HubSpot-led partner for established B2B companies: manufacturers, distributors, service businesses, and founder-led operations working through the kind of growth that requires real systems behind it.
We didn't fall into this. We built it deliberately, and we built it to last. Continuity at the top means no agency churn, no rotating account managers, no "let me check with my team." Decisions get made quickly. Standards stay consistent. The people who show up on the pitch are the people who deliver the work.
Stacy Jackson
Co-Founder
Stacy has experience with helping clients with strategy, content, and HubSpot work at The B2B Mix. With 14+ years in B2B marketing, she's worked alongside teams across manufacturing, distribution, warranty, and professional services — helping them align HubSpot, messaging, and lifecycle programs so growth doesn't outpace the team. Day-to-day, her focus is on the parts of HubSpot most teams never get to: advanced workflows, lead scoring, customer journey orchestration, smart alerts to sales, and the reporting that turns activity into pipeline visibility. She also writes regularly about marketing operations and content strategy for industry publications.
loves HubSpot and the Oxford comma
Alanna Jackson
Co-Founder
Alanna has expertise in client services, project management, and HubSpot services at The B2B Mix. She's the reason engagements ship on time and the work actually gets done. After years running complex B2B marketing programs, she co-founded the company with her sister Stacy, and has spent the years since making sure the team delivers what we've promised, and that no detail slips through. Her focus spans social media, video, HubSpot implementation, and the lifecycle programs that keep client funnels moving long after launch.
Brakes for Killer Workflows
How we got here
The B2B Mix has been running since 2011, originally as Jackson Marketing, Inc. After fifteen years inside someone else's company, Stacy wanted what most of our clients want: ownership of the business she was building, decisions she got to make, and outcomes that belonged to her. So she founded the agency that year. Alanna joined a few months later.
For most of those first years, we worked with startups, growing private businesses, and publicly-traded companies (mostly in B2B SaaS) building marketing operations and content programs from scratch.
Over time, the work that fit us best — and the clients we did it best for — started to cluster around a particular type of company. Established B2B businesses between $5M and $100M in revenue. Manufacturers, distributors, service-based businesses, founder-led and family-owned operations. Companies whose growth had outpaced the systems behind it. Companies who needed HubSpot expertise, content production, and marketing and sales operations work — not another agency pitching strategy decks.
So we rebranded. The B2B Mix reflects what the work had become: not just digital marketing, but the HubSpot-led operations and content production that lets established B2B companies modernize without losing what made them successful.
Same founders. Same standards. Sharper focus.
Milestones
2008
Stacy began using HubSpot in her marketing career
2011
Stacy founds Jackson Marketing, Inc.; Alanna joins as co-founder later that year
2012
First HubSpot managed services engagement
2018
Joined the HubSpot Solutions Partner program
2020
Became a HubSpot Gold Solutions Partner
2021
Rebrand to The B2B Mix®
2024
Co-taught Mastering Content Marketing with AI at the University of South Florida
The Work
How we run engagements
We do the work.
When you hire us, you get us, plus a small network of specialists we bring in for design, video, and the occasional web build. All people we've worked with for years or who came through people we trust. Not a roster of strangers.
We don't churn through staff.
Continuity at the top means the relationship you build with us stays with us. The agency you hire is the agency you'll still be working with two years in.
We tell you when we're not the fit.
Most agencies will take work they shouldn't. We won't. We'd rather refer you to the right partner than keep you as a client we can't do our best work for.
We ship the work.
A strategy deck isn't where we stop. The email that goes out, the report that gets read, the CRM that actually runs: that's the work.
Core Values
What we believe
Empathy
We look at the world from your point of view, and your customers' too. When we understand what you're actually going through, we can actually help.
Partnership
We work like part of your team — inside your systems, your schedule, and your Slack. We celebrate your wins like they're ours, because they kind of are. Not everything in business should be a transaction.
Integrity
We do the right thing, even when it's hard. We respond when you ping us — by Slack, email, text, or carrier pigeon. And if we mess up, we fess up and fix it. "Not my job" is not our mantra.
Curiosity
Marketing and the systems that power it never stop changing. So we stay curious, keep learning, and show up to every engagement knowing a little more than we did last time.
Clarity
We're experts, not professors. We explain things in plain English, skip the jargon, and make smart things feel simple. If you need to know about UTMs or lifecycle stages, we'll tell you without making you feel dumb for asking.
Intentionality
There's a method to our mix. Every move connects to an outcome. We build the strategy first, then execute the heck out of it. No tactics for tactics' sake.
Levity
Life is too short and work weeks too long to not enjoy a laugh or two on the job. We're serious about client outcomes, but we don't take ourselves too seriously.
Want to see if we're a fit?
Book a 30-minute call. We'll listen, ask hard questions, and tell you straight whether we're the right fit.