The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Your HubSpot Lifecycle Stages Are Fine. Your Definitions Aren’t.
Marketing's MQLs are up. Sales pipeline is flat. Somebody says the lifecycle stages are wrong, and a configuration project gets born that doesn't change the numbers. Here's how to tell whether your problem is visibility, definitions, or compliance, and which of the three a new lifecycle model will actually fix.
Nobody Dropped It. Nobody Was Holding It.
What Is Marketing Operations, and How Do You Know If You Need It?
Salesforce to HubSpot Migration: What to Know Before You Start
The Content Operations Framework Guide for B2B Teams (Especially Lean Ones)
The Easiest Sale You’re Not Making
You Did the Work. Where’s the Money?
They Said Yes. Don’t Lose the Deal Between Now and the Signature.
HubSpot Revenue Hub, Explained Without the Jargon
What a Single Source of Truth in a CRM Really Means (and Why Some B2B Companies Don’t Have One)
The Number I Reported for a Year That Turned Out to Be Wrong
Marketing Operations vs Revenue Operations: What’s the Difference?
What is a Marketing Technologist? (And Do You Need to Hire One?)
Is Mailchimp Still Worth It? How to Tell If Your Email Platform Is Coasting
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