• Services
    • Content Marketing Services
    • Social Media Marketing
    • SEO & SEM
    • Tech Management
    • Plans & Pricing
  • About
    • About
    • News
    • Partnerships & Affiliations
  • Resources
    • Resources
    • What We’re Reading
  • Blog
  • Podcast
  • Contact

The B2B Mix™ Blog

6 Mistakes Customer-Facing Employees Make on LinkedIn — and How Employers Can Help

6 Mistakes Customer-Facing Employees Make on LinkedIn — and How Employers Can Help

by Stacy Jackson | Sales, Social Media

Many customer-facing employees don’t effectively use LinkedIn to build their brands. Here are six mistakes — and how employers can help.

Not a Big Tech Firm? You Can Still Get the Attention of Industry Analysts

Not a Big Tech Firm? You Can Still Get the Attention of Industry Analysts

by Alanna Jackson | Strategy

For B2B tech companies, building relationships with industry analysts is a proven way to generate leads, recruit investors, and get media attention. Here are six ways to cultivate these relationships.

A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face

A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face

by Stacy Jackson | Content Marketing, Podcast Episodes, Social Media, Video

Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.

Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine

Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine

by Alanna Jackson | Content Marketing

Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.

Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business

Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business

by Stacy Jackson | Content Marketing

Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.

In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out

In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out

by Alanna Jackson | Content Marketing

If you need tips for starting a podcast or just podcasting tips in general, you've come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to podcasting...

Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer

Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer

by Stacy Jackson | Social Media

“In marketing, it's all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to 10%...

B2B Email Marketing Best Practices for 2020

B2B Email Marketing Best Practices for 2020

by Meaghan Alvarado | Inbound Marketing

Have you seen an increase in email engagement? In a recent HubSpot study, researchers found that 78 percent of marketers have experienced email engagement growth in the last year. Considering that almost 60 percent of respondents in a report from SaleCycle claimed...

Updating Your B2B Social Media Strategy for 2020

Updating Your B2B Social Media Strategy for 2020

by Alanna Jackson | Social Media, Strategy

Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.

4 Reasons the Cloud Matters for Today’s B2B Organizations

by Stacy Jackson | Technology

In today's digital-savvy organizations, cloud-based tools are everywhere you turn—even if you've yet to realize it.  Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through Slack to...

B2B Marketing and the CCPA (California Consumer Protection Act)

B2B Marketing and the CCPA (California Consumer Protection Act)

by Alanna Jackson | Inbound Marketing, Technology

B2B marketing and the CCPA: we’re breaking down information to help you think through what steps you may need to consider for compliance.

7 Takeaways from Grapevine6 on Social Sales Engagement

7 Takeaways from Grapevine6 on Social Sales Engagement

by Stacy Jackson | Sales, Social Media

Want to develop or improve your social sales engagement? Check out these tips shared by Grapevine6’s Mike Orr.

10 Ways to Repurpose and Promote Blog Content for Success

10 Ways to Repurpose and Promote Blog Content for Success

by Stacy Jackson | Content Marketing

The internet is a crowded place, and it’s just getting more crowded every day. Take these tips to promote blog content so that your hard work stands out.

Humanize Your B2B Brand with Executive Visibility and Employee Advocacy

Humanize Your B2B Brand with Executive Visibility and Employee Advocacy

by Stacy Jackson | Content Marketing, Inbound Marketing

Ever wonder how you can improve your brand’s visibility? Maybe it’s time to focus on building executive visibility and employee advocacy into your marketing strategy?

Informal Employee Advocacy Program: Guiding Your Wannabe Employee Advocates

Informal Employee Advocacy Program: Guiding Your Wannabe Employee Advocates

by Alanna Jackson | Social Media

Are your employees sharing about your brand on social media? That’s great, but do you have a formal employee advocacy program in place? No? Well, you’re not alone. Even without an official policy, you can still guide your staff from any social media missteps to...

« Older Entries
Next Entries »

What We Do

Content Marketing
Social Media
SEM
Tech Management

Follow

hubspot partner

What We Do

About
Contact
Podcast
Blog

  • Follow
  • Follow
  • Follow

Subscribe

Copyright © 2023 The B2B Mix™