For B2B tech companies, building relationships with industry analysts is a proven way to generate leads, recruit investors, and get media attention. Here are six ways to cultivate these relationships.
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
If you need tips for starting a podcast or just podcasting tips in general, you've come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to podcasting...
“In marketing, it's all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to 10%...
Have you seen an increase in email engagement? In a recent HubSpot study, researchers found that 78 percent of marketers have experienced email engagement growth in the last year. Considering that almost 60 percent of respondents in a report from SaleCycle claimed...
Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.
In today's digital-savvy organizations, cloud-based tools are everywhere you turn—even if you've yet to realize it. Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through Slack to...
B2B marketing and the CCPA: we’re breaking down information to help you think through what steps you may need to consider for compliance.
Want to develop or improve your social sales engagement? Check out these tips shared by Grapevine6’s Mike Orr.
The internet is a crowded place, and it’s just getting more crowded every day. Take these tips to promote blog content so that your hard work stands out.
Ever wonder how you can improve your brand’s visibility? Maybe it’s time to focus on building executive visibility and employee advocacy into your marketing strategy?
Are your employees sharing about your brand on social media? That’s great, but do you have a formal employee advocacy program in place? No? Well, you’re not alone. Even without an official policy, you can still guide your staff from any social media missteps to...
When you think about customer experience, what immediately comes to mind? Technology or people? Here’s what I’ve noticed.