The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Nobody Dropped It. Nobody Was Holding It.
Making Sense of Your Digital Content: The Content Inventory Guide Ever feel like your website content is scattered across a digital wilderness with no map to guide you? You're not alone. That's where a content inventory comes to the rescue. A content inventory for your website is essentially your digital content's home address book—a comprehensive […]
How to Choose a HubSpot Partner: What Actually Matters Before You Sign
Why Manufacturing B2B Lead Generation Demands a Different Playbook
Why Growth Feels Harder Than It Should (and What’s Actually Causing It)
How to Use HubSpot Workflows for Smarter B2B Demand Generation in 2026
The Blueprint for Success in Operational Marketing
How to Reduce Customer Churn Rates and Keep Them Coming Back
Everything You Need to Know About Marketing for Family B2B Businesses
Understanding the Divide Between HubSpot Lead Nurture Workflow and Sales Sequences
Account-Based Marketing Benefits: Is ABM Worth the Hype?
Automation Nation: Your Guide to Marketing Automation
HubSpot Optimization: Getting Your System in Shape
Analytics in Action: How Marketing Operations Drives Results
HubSpot Sales Optimization: Selling Smarter, Not Harder
Inventory Your Content – Best Practices for Maximum Impact
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