The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Nobody Dropped It. Nobody Was Holding It.
Customer journey stages describe the buyer’s experience. Lifecycle stages reflect how your business tracks and manages contacts internally. In this post, we explain the difference, why it matters in B2B marketing, and how misalignment can hurt conversion, handoffs, and reporting.
Salesforce to HubSpot Migration: What to Know Before You Start
The Content Operations Framework Guide for B2B Teams (Especially Lean Ones)
The Easiest Sale You’re Not Making
You Did the Work. Where’s the Money?
They Said Yes. Don’t Lose the Deal Between Now and the Signature.
HubSpot Revenue Hub, Explained Without the Jargon
What a Single Source of Truth in a CRM Really Means (and Why Some B2B Companies Don’t Have One)
The Number I Reported for a Year That Turned Out to Be Wrong
Marketing Operations vs Revenue Operations: What’s the Difference?
What is a Marketing Technologist? (And Do You Need to Hire One?)
Is Mailchimp Still Worth It? How to Tell If Your Email Platform Is Coasting
Why Every Sales Rep Needs a Personal Brand Voice Doc (Yes, You, Too)
The Buyer Persona Template That Won’t Die in a Folder
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