The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Nobody Dropped It. Nobody Was Holding It.
Most B2B teams have a Google Analytics login, three half-built dashboards, and zero confidence in what any of it actually means. Here's how to analyze website traffic in 2026, including the metrics that matter for B2B, a 5-step framework, the AI search layer most teams are missing, and three real-world scenarios.
Salesforce to HubSpot Migration: What to Know Before You Start
The Content Operations Framework Guide for B2B Teams (Especially Lean Ones)
The Easiest Sale You’re Not Making
You Did the Work. Where’s the Money?
They Said Yes. Don’t Lose the Deal Between Now and the Signature.
HubSpot Revenue Hub, Explained Without the Jargon
What a Single Source of Truth in a CRM Really Means (and Why Some B2B Companies Don’t Have One)
The Number I Reported for a Year That Turned Out to Be Wrong
Marketing Operations vs Revenue Operations: What’s the Difference?
What is a Marketing Technologist? (And Do You Need to Hire One?)
Is Mailchimp Still Worth It? How to Tell If Your Email Platform Is Coasting
Why Every Sales Rep Needs a Personal Brand Voice Doc (Yes, You, Too)
The Buyer Persona Template That Won’t Die in a Folder
The Mix Monthly
One email a month. Field notes, frameworks, the occasional rant. No spam. Unsubscribe anytime.