Creating engaging, relevant, high-quality content can be daunting for B2B marketers. Fortunately, we now have nifty new artificial intelligence (AI) tools offering innovative solutions that can significantly enhance our content creation processes. AI tools streamline workflow, but they do more than just make things more efficient. These solutions can also ensure that content resonates with our target audiences.
AI Transparency Pledge
We promise to be open about when and how we use AI in our content marketing practices, ensuring you know when content is AI-powered. The following tools were used to research, create, edit, and optimize this post.
- StoryChief for ideation and draft content
- ChatGPT for a few ideas on revisions
- Grammarly to check grammar, punctuation, clarity, and all that jazz
- DALL-E for the featured image that displays when you share this on social media
Let’s check out 20 cutting-edge AI content marketing tools to help optimize how your business approaches content creation.
1. ChatGPT by OpenAI
ChatGPT stands out as one of the most advanced NLG tools available today. Its capability to generate human-like text based on the input provided makes it an invaluable asset for creating articles, stories, and code. Consequently, its versatility and accuracy in mimicking human writing styles enhance its utility across various content creation tasks.
Pro Tip: upgrade to a paid account. The ability to create your own GPTs makes it worthwhile.
2. Beautiful.AI
Beautiful.AI is an AI-powered presentation tool that helps you create visually stunning and engaging slides. It offers smart templates, design suggestions, and real-time collaboration features to make your presentations stand out.
Moreover, this tool is crazy good at putting together slides using AI. For instance, I asked it to put together a few slides to share about the best AI content creation tools, and it created this embedded presentation for me.
3. Hemingway
Hemingway is an AI-powered writing tool that helps you create clear and concise content. Additionally, its new AI feature analyzes your text and suggests ways to improve readability, grammar, and sentence structure, making it a valuable tool for enhancing the overall quality of your written content. Personally, I have always liked Hemingway and recently tested the new AI features. While they help you cut down complex sentences, they can sometimes make them almost too simplistic. Nevertheless, it’s a good start for Hemingway’s AI journey. However, there are still improvements to be made.
4. UpContent
UpContent helps marketers find the best information on the Internet relevant to their field. This information can then be customized and shared across various platforms. Subsequently, it's an excellent tool for enhancing content marketing strategies.
Pro Tip: My fav UpContent uses are
- on our website for a “what we’re reading” section
- with Rasa.io for personalized newsletters
- incorporated with SocialBee for social sharing
5. Feedly
Feedly aggregates content from various online sources, enabling users to access various topics on a single dashboard. As a result, this makes researching current trends and topics much more efficient. Additionally, Feedly’s AI features help researchers and analysts gather and share actionable insights on topics, companies, and trends across the web.
6. MarketMuse
MarketMuse uses AI to analyze your content against competitors', providing insights on how to improve your SEO rankings through better topic coverage and keyword optimization. Fortunately, I somehow lucked out and got access to a lifetime deal on some modules of MarketMuse. Indeed, it’s a spiffy tool.
7. HubSpot

HubSpot offers a range of AI-powered features to enhance content creation. From AI-based content generation features in blog posts and social posts to automated email subject line suggestions, HubSpot's AI tools help marketers optimize their content strategy and improve engagement with their target audience.
8. Frase
Frase is an AI-powered tool for optimizing content for search engines and improving its overall quality. Without a doubt, it’s my go-to solution for optimizing blog posts. While the tool is pretty similar to MarketMuse, MarketMuse includes more feature
9. Grammarly
While primarily known as a grammar checker, Grammarly also uses AI to suggest tone, style, and clarity improvements for more polished writing.
Whether you’re in marketing or some other role, you should check out Grammarly. It can help you improve your communications through AI-generated feedback regarding grammar, tone, and more.
10. Jasper
Jasper is an AI writing assistant that produces high-quality copy for websites, blogs, social media posts, emails, and more based on brief user input.
While Jasper is a good tool (and I have used it before), I’m all about ChatGPT right now. That said, Jasper adds some guardrails that make it more comfortable to use than ChatGPT.
11. Canva’s Magic Write
Integrating AI technology into its platform allows Canva users to quickly generate text-based designs such as social media posts or presentations.
I have a Canva Team subscription and played around with Magic Write. Although it’s an interesting tool, I don’t use it often. However, if you spend a lot of time working in Canva, you should give it a try.
12. Lumen5
Lumen5 transforms articles and blog posts into engaging videos using AI-driven storyboard creation techniques, which are great for social media marketing campaigns.
I like Lumen5 and have had an account in the past. If I had unlimited time to play with software, I’d pick it up again. It’s a nice tool for creating a video from text (like a blog post).
13. Hootsuite Insights Powered by Brandwatch
This tool uses AI to monitor real-time social media conversations about your brand, giving you actionable insights into consumer sentiment and trends.
14. Buffer Analyze
Buffer Analyze provides detailed analytics about social media performance using AI algorithms that help optimize posting strategies based on engagement metrics analysis.
15. SocialBee
(Psst: ☝️ that’s my affiliate link.) SocialBee is a comprehensive social media management tool that offers AI-powered features to optimize your social media strategy. While it provides content scheduling time suggestions and automated posting, I like its AI features for writing social posts and generating images.
SocialBee is my go-to social media scheduler. I LOVE IT!
16. StoryChief
(Psst: ☝️ that’s my affiliate link.) StoryChief is a content marketing platform that utilizes AI features to help streamline and optimize your content creation process. Whether you need help generating SEO-friendly headlines or analyzing the readability and engagement of your articles, StoryChief has got you covered. Additionally, StoryChief’s AI tools ensure that your content is impactful and effective in reaching your target audience. Moreover, with its intuitive interface and data-driven insights, StoryChief empowers B2B marketers to create engaging and relevant content easily. This platform truly simplifies content marketing, making it accessible and efficient for users at all skill levels.

17. SEMrush’s Keyword Magic Tool
SEMrush incorporates AI in its Keyword Magic Tool to provide comprehensive keyword suggestions optimized for voice search queries, which are becoming increasingly popular among users. While I don’t currently use SEMRush, I can vouch for this feature. It is magical!
18. Rasa.io
Rasa is an AI-powered platform that leverages machine learning and natural language processing to curate personalized email newsletters. By analyzing user preferences and behavior, Rasa.io delivers tailored content that resonates with subscribers, resulting in higher engagement rates and increased customer satisfaction.
Subscribe to our Rasa newsletter!
19. Phrasee
Phrasee specializes in optimizing email marketing campaigns using advanced linguistics analytics, ensuring messages are tailored effectively according to audience preferences.
20. Mailchimp
Mailchimp has multiple AI features to help with email content creation, audience segmentation, Subject Line Helper, and personalization. The platform uses machine learning algorithms that analyze subscriber behavior and preferences to create targeted segments for more effective campaign targeting.
Conclusion
Embracing these twenty AI tools can dramatically transform how businesses approach content creation. From automating tedious tasks like research and grammar checking to optimizing SEO strategies and leveraging chatbots for enhanced customer interactions, the integration of artificial intelligence within these areas not only boosts efficiency but also ensures quality consistency across all forms of produced content. Furthermore, unlocking the potential these technologies hold could very well set new standards of excellence within the digital marketing realms. Consequently, ensuring companies stay ahead of the competitive curve while delivering value-driven engagements to their audiences is critical.


