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The B2B Mix™ Blog

B2B Social Media Content Ideas That Will Boost Engagement And Visibility

B2B Social Media Content Ideas That Will Boost Engagement And Visibility

by Alanna Jackson | Social Media

Check out these 10 B2B social media content ideas to boost your engagement and visibility. Read on to spark ideas.

The 5 Biggest Alignment Challenges Facing Sales & Marketing Teams

The 5 Biggest Alignment Challenges Facing Sales & Marketing Teams

by Stacy Jackson | ABM

Check out the top 5 challenges companies face regarding sales and marketing alignment and a few solutions to make team alignment a reality.

Need Better Email Results? Here Are 8 Proven B2B Email Marketing Best Practices to Start With

Need Better Email Results? Here Are 8 Proven B2B Email Marketing Best Practices to Start With

by Stacy Jackson | Content Marketing, Email Marketing

Follow these B2B email marketing best practices to get the most from your email marketing strategy. Read more.

How CMOs Can Benefit From Executive Coaching

How CMOs Can Benefit From Executive Coaching

by Alanna Jackson | Podcast Episodes

Curious about executive coaching? Julie Zadow explains how it’s different from mentorship and shares insights from her experience as a CMO and executive coach.

7 Useful Tips to Optimize Images for SEO

7 Useful Tips to Optimize Images for SEO

by Contributor | SEM

Are you giving your SEO efforts a boost by optimizing your images? Learn seven useful tips to optimize images for SEO.

5 Marketing Personalization Ideas Every B2B Marketer Should Consider

5 Marketing Personalization Ideas Every B2B Marketer Should Consider

by Alanna Jackson | Technology

Marketing personalization is key to the success of your B2B digital strategy. Learn 5 ideas to personalize your marketing content.

5 B2B Marketing Mistakes We Don’t Cover During Our Growth Month Sesh

5 B2B Marketing Mistakes We Don’t Cover During Our Growth Month Sesh

by Stacy Jackson | Content Marketing, Strategy

Check out these five B2B marketing mistakes that you need to watch out for with your brand.

Build a Content Team: Find Success Even with a Small Team

Build a Content Team: Find Success Even with a Small Team

by Stacy Jackson | Content Marketing

Who says size matters? You can execute a documented content strategy even with a small content marketing team. You just need to address these six functions.

Do You Have a B2B Digital Strategy?

Do You Have a B2B Digital Strategy?

by Alanna Jackson | Strategy

Does your B2B company have a digital strategy? If not, download our digital strategy checklist to start preparing.

Embrace Big Rock Content To Maximize Content Marketing

Embrace Big Rock Content To Maximize Content Marketing

by Alanna Jackson | Content Marketing, Strategy

There’s an easier way to keep content creation flowing: Repurpose a Big Rock content asset throughout each quarter. Learn more.

Don’t Mix Us Up With the Other Guys

Don’t Mix Us Up With the Other Guys

by Alanna Jackson | News

Jackson Marketing is now The B2B Mix™. We specialize in business-to-business marketing, and we’re here to help you fix your mix!

Why an Integrated Tech-Stack Is Key To Your B2B Success

Why an Integrated Tech-Stack Is Key To Your B2B Success

by Stacy Jackson | Technology

A lack of system integration can lead to decreased productivity, limited B2B sales & marketing success, and even legal issues.

What Clients Are Getting Wrong When Working With Freelance Writers

What Clients Are Getting Wrong When Working With Freelance Writers

by Alanna Jackson | Content Marketing

If you work with a freelance writer (or have considered it), you know there are a considerable number of perks. However, there are some simple steps you should take to ensure you get the most out of the relationship.One of the biggest crimes is under-compensating a...

Get the Perfect Headshot and Terrific Videos While You’re Wearing Glasses

Get the Perfect Headshot and Terrific Videos While You’re Wearing Glasses

by Stacy Jackson | Sales, Social Media

Believe it or not, a good headshot can go a long way for your career and business. A headshot serves as a way for your clients or future employers to put a face to a name, and you want to make sure the quality and professionalism portrayed in your photo is up to par....

The Ever-Changing B2B Landscape: What It’ll Look Like in 2025

The Ever-Changing B2B Landscape: What It’ll Look Like in 2025

by Stacy Jackson | Podcast Episodes

B2B marketing has drastically changed in the past five years, and there’s no slowing down. Here are some industry predictions for the next five years.

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