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In episode two of The Marketing Mix, Stacy and Alanna cover content marketing and video and video’s importance in the buyer’s journey.

Content Marketing and Video Stats Sources for This Episode:

  1. Cisco Visual Networking Index: Forecast and Trends, 2017–2022
  2. Think with Google: A new way to think about online video’s role in the purchase funnel
  3. YouTube for Press | YouTube by the Numbers
  4. Think with Google: The latest YouTube stats on when, where, and what people watch
  5. Video thrives on Twitter
  6. 2M Monthly Advertisers on Instagram
  7. 2018 PROMO Online Video Statistics and Trends 
  8. LinkedIn wants to be more than where you look for jobs – so it’s taking a big page from Facebook’s playbook
  9. Want to drive views for B2B video? Here’s what makes people watch
  10. 19 Types of Marketing Video for Each Stage of the Buyer Journey

Content Marketing and Video Examples Mentioned in this Episode:

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