The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.

Nobody Dropped It. Nobody Was Holding It.
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
HubSpot Landing Page Optimization: Your Ultimate Guide
CRM and Martech: A Match Made in Marketing Heaven
Fractional Marketing Team: When B2B Companies Hire Embedded Marketers
Retention Attention! Understanding What Customer Retention Really Means
Content Hubs Explained: The Secret Sauce for Organized Content
Inbound Marketing—Innovative B2B Marketing Ideas You Haven’t Tried Yet
What the Heck is Account Based Marketing Anyway?
Marketing Operations Technology Uncovered – Streamline Your Marketing Efforts
How to Do an SEO Content Audit: Best Practices for 2026
What Exactly is HubSpot’s Content Optimization System Anyway?
B2B Content Strategy Made Easy—22 Tactics to Boost Your Business
Need Better Email Results? Here Are 8 Proven B2B Email Marketing Best Practices to Start With
The Ultimate Guide to Content Inventory for Your Website
CRM Optimization Made Easy with HubSpot
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