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The Mix Blog

Learn About Podcasting – Here’s What We’ve Figured Out

• Author: The B2B Mix Show

• Published: April 15, 2019

• Category: Podcast Episodes

• Updated: June 5, 2021

learn about podcasting

We’ve got a lot more to learn, but we wanted to share what we’ve discovered so far about the process of podcasting.

In this lightly edited episode you hear us talk about:

  • Preparation and presentation: winging it vs. researching vs. rehearsing
  • What we’ve figured out when it comes to recording
  • Editing (and the parts about it that really annoy Stacy)
  • Vocal habits that Stacy and Alanna both discovered they have — and how much these habits and fillers suck (We left this episode “lightly edited” to be more authentic for this discussion point – ums, uhs, and so’s left in this time)
  • Things you should do to promote your podcast
  • Finding guests
  • What each of us likes and dislikes about podcasting so far (One thing we both love? Helping other. Helping is a big theme in our company values.)
  • Is a rebrand in the future?

Bonus: we introduce you to one of our fav online personalities — A Sales Guy — Keenan. He is authentic and energetic. Check him out even if you don’t sell for a living. (Of course, if you subscribe to Daniel Pink’s way of thinking, To Sell Is Human.

Software we discussed during this episode:

Zoom.us for recording podcasts. We mentioned that Mario Martinez Jr. uses Zoom for podcasting. (We actually said “webinars” during the episode, but we meant podcasting)

Descript for episode transcription

Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack

Flipboard magazine: Marketing Is a Girl’s Best Friend

Example of an episode/transcription page on our site – http://jmi.fyi/show-notes-example

Example of a Sniply CTA (our CTA is in the bottom left of the page when you load the page)

Tools to add CTAs to your curated content: SniplyJotURLReplug

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The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

Stacy Jackson

Stacy Jackson is co-founder of The B2B Mix®, a HubSpot operations partner for small and mid-sized B2B companies. She specializes in advanced HubSpot workflows, customer journey orchestration, and the kind of marketing reporting that actually answers questions. Her focus is helping marketing teams capture, score, and route leads to sales through smart automation — so the right people get the right message at the right moment, without anyone having to manually babysit the process. Find her on LinkedIn.

Alanna Jackson

Alanna Jackson is co-founder of The B2B Mix®, a HubSpot operations partner for small and mid-sized B2B companies. She leads social media and video marketing and works across HubSpot implementation and lifecycle programs — the kind that turn cold lists into actual conversations. If something's broken in your funnel, she's probably already three workflows deep into figuring out why. Connect with her on LinkedIn.

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