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How to Improve Your B2B Webinar Game

• Author: The B2B Mix Show

• Published: April 10, 2019

• Category: Podcast Episodes

• Updated: June 5, 2021

b2b webinars

Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL.

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Show NOTES

On this episode, we’re sharing some “after the show” tips, but we aren’t spilling all the tea from the webinar. You need to go check out that session yourself. You can view it right here: http://jmi.fyi/vanillasoft-webinar. Here are eight points we are sharing, plus a few links to some of our favorite webinar software and equipment.

Eight Tips for Improving Your Webinars Covered in this Episode:

  1. Embrace authenticity and natural, conversational flow.
  2. Think beyond your email list when it comes to driving registrations.
  3. Don’t focus on the number of attendees for the live event.
  4. Use the right equipment.
  5. Pick the best software options.
  6. Get social (or tap the social network of your team) to find terrific guests.
  7. Select topics that resonate and use social to find the right angles and fresh perspectives.
  8. Don’t forget the post-event to-do list.

Equipment mentioned in this episode:

Mic: Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack

Webcam: 

Logitech C922x Pro Stream Webcam – Full 1080p HD Camera – Background Replacement Technology for YouTube or Twitch Streaming

Webinar software mentioned in this episode:

GoToWebinar

Zoom

Other information

Finally, if you aren’t familiar with VanillaSoftand you have a sales team, why not check out their sales engagement software? (Disclosure: just a reminder, VanillaSoft is a Jackson Marketing client.) 

Big thanks to Darryl Praill and the team for having us on the webinar. Don’t forget to check it out! http://jmi.fyi/vanillasoft-webinar

Stacy Jackson

Stacy Jackson is co-founder of The B2B Mix®, a HubSpot operations partner for small and mid-sized B2B companies. She specializes in advanced HubSpot workflows, customer journey orchestration, and the kind of marketing reporting that actually answers questions. Her focus is helping marketing teams capture, score, and route leads to sales through smart automation — so the right people get the right message at the right moment, without anyone having to manually babysit the process. Find her on LinkedIn.

Alanna Jackson

Alanna Jackson is co-founder of The B2B Mix®, a HubSpot operations partner for small and mid-sized B2B companies. She leads social media and video marketing and works across HubSpot implementation and lifecycle programs — the kind that turn cold lists into actual conversations. If something's broken in your funnel, she's probably already three workflows deep into figuring out why. Connect with her on LinkedIn.

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