You Were Hired to Run Marketing. Not to Babysit a HubSpot Portal.
Strategy. Campaigns. Real marketing work. The B2B Mix® takes the ops load off the in-house marketer's plate, so you can stop fixing the plumbing and start running the show.
- 30 minutes. One conversation.
We help lone marketers & small teams
Sound familiar?
You didn't sign up to be the ops department.
But here you are, trying to run marketing through a portal that's actively working against you.
A portal nobody's cleaned up since 2021
"Data hygiene" is a polite phrase for what's in your CRM right now. Half your workflows were built by someone who left two years ago.
Finish at 11 p.m. before every launch
The other half of those workflows were built by you, the night before a campaign went out. Reporting eats your Friday afternoons.
"We should do a webinar"
Your CEO says it. You nod, already knowing exactly which Tuesday night you're going to lose to the registration page, the sequence, the workflow, and the post-event reporting.
The Fear
Will an agency make me look bad?
That's the fear. We've heard it before, and honestly, it's a fair one. You worked to be in this role. The last thing you need is some outside firm running around your CEO showing them what you should be doing.
What we Won't Do
Pitch over your head.
We don't run our own agenda. We don't show up in QBRs taking credit for the work that landed. We work for you, in your tools, on your timelines, with your priorities.
What You Will Do
Show up with the win.
You're the one who walks into the meeting with the campaign that converted. You're the one who fixed the pipeline. You're the one whose strategy delivered the number. We just made sure the work got done.
How it works
We've been the marketing department before.
We know how to be your team without taking your job. Don't worry about us handing you a forty-page strategy deck you'll never have time to execute. We show up to collaborate and do the work.
Ops, handled
We clean up HubSpot, fix the data, rebuild the workflows, and keep the lights on. No more I'll get to it this weekend.
Execution, on tap
Campaigns shipped. Landing pages built. Emails written and QA'd. Dashboards updated and accurate. We do the work; you steer.
Backup, always
Need a second opinion before the exec meeting? A pair of eyes on a deck? Someone who actually knows the difference between a smart list and a static list at 4 p.m. on a Thursday? That's us.
Ask Matt
Matt Cosby joined a real team — he didn't have to rebuild one..
Matt joined JB Warranties as Marketing Director after leading marketing for a 5,000-employee, multi-billion-dollar company. He knew what a real marketing engine looked like. He also knew he didn't want to spend his first six months fixing somebody else's HubSpot portal.
He didn't have to. The B2B Mix had been running JJB Warranties' digital marketing and marketing operations since 2019 — building the HubSpot footprint, cleaning up the data, shipping the campaigns. When Matt walked in, the engine was already running. His job was to lead it, not rebuild it.
Since then, we've helped him scale JB Warranties to HubSpot Enterprise, add Sales, Service, and Ops Hubs, build custom event ROI tracking, and migrate the website to HubSpot CMS. He drives the strategy. We make sure it ships.
In his words:
"The B2B Mix experience can be summarized like this. Imagine having an independent marketing department outside your office door. Now, imagine getting top tier service and results without the exhausted itemized and bloated pricing you get from big marketing shops located in a high rises and big cities. Having led marketing for a 5,000 employee multi-billion-dollar company, and now working at a smaller company as a Marketing Leader, I couldn't ask for better results and responsiveness on our projects."
You were hired to run marketing. Let's get you back to it.
Bring us in to take the ops load off your plate. You stay the marketing leader. We do the work behind you.