The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
“Leads Are Junk.” “Sales Never Calls.” Here’s Who’s Right.
You know the meeting. Somebody pulls up a dashboard. Marketing has a number, and it’s up. Sales looks at the number the way you’d look at a receipt for something you don’t remember buying. Then somebody says either “the leads are junk” or “sales isn’t working them,” depending on who talks first. Everyone else in […]
What Is Marketing Operations, and How Do You Know If You Need It?
Salesforce to HubSpot Migration: What to Know Before You Start
The Content Operations Framework Guide for B2B Teams (Especially Lean Ones)
The Easiest Sale You’re Not Making
You Did the Work. Where’s the Money?
They Said Yes. Don’t Lose the Deal Between Now and the Signature.
HubSpot Revenue Hub, Explained Without the Jargon
What a Single Source of Truth in a CRM Really Means (and Why Some B2B Companies Don’t Have One)
The Number I Reported for a Year That Turned Out to Be Wrong
Marketing Operations vs Revenue Operations: What’s the Difference?
What is a Marketing Technologist? (And Do You Need to Hire One?)
Is Mailchimp Still Worth It? How to Tell If Your Email Platform Is Coasting
Why Every Sales Rep Needs a Personal Brand Voice Doc (Yes, You, Too)
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