The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.

Your HubSpot Lifecycle Stages Are Fine. Your Definitions Aren’t.
Discover account based marketing explained with practical steps, key benefits, and expert tips to drive bigger B2B revenue faster.
B2B Marketing and the CCPA (California Consumer Protection Act)
Informal Employee Advocacy Program: Guiding Your Wannabe Employee Advocates
Learn About Podcasting – Here’s What We’ve Figured Out
How to Improve Your B2B Webinar Game
The Five Faces of Making-a-Video Grief
Account-Based Marketing and Content Marketing Can Work Together
Content Marketing and Video: Is Video Part of Your Content Strategy?
2018 SEO in Review: This Year’s Best SEO Tactics
8 Reasons to Document Your Content Strategy
Contests & Giveaways – Avoid These Missteps on Facebook
5 Unique Ways to Use Live Chat on Your Site
How to Personalize Your Content Marketing Efforts
Employer Branding Starts from the Inside Out
#ToolTip: How to Conquer the High Email Bounce Rate
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