Are your SEM programs a mixed bag?

Almost everyone involved in a B2B buying decision will do a little homework before putting their stamp of approval on a high-ticket purchase. That research is going to happen before and during the sales process. So, if you haven’t taken time to offer answers to decision makers’ questions, you’re probably losing at SEO and PPC.

Today, search engine marketing must focus on more than optimizing a page full of keywords or building mass quantities of questionable backlinks. The B2B Mix® can help you keep up with the competition through our B2B SEO & SEM services.

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S-E-M done wrong will make you S-A-D

As Google continually refines its search algorithms, some old-school techniques for SEO have become obsolete or dangerous to your rankings. Why? Search engines want to deliver quality content to searchers, not spammy, keyword-stuffed garbage that takes 30 seconds to load. As a result, B2B search optimization and other digital marketing tactics must complement one another.

Search engine optimization isn’t something that just happens on the site itself, and it’s also not just about link building or other off-site techniques. The best approach for B2B SEO considers both aspects. We will work with you to do both on-site and off-site SEO in ways that are high quality, aren’t spammy, and won’t get you penalized.

But wait . . . there’s more! PPC can bring you a whole lotta headaches, too, if you’re not sure how to manage it correctly. One wrong move and you can easily overspend with little to nothing to show for it. We’re a Google Ads partner, and we’re here to help you manage your campaigns.

How we can help

SEO Site Audit

Want to learn how to improve your website’s SEO? We can develop an audit and action plan to put you on track to capture more visitors. We can help you measure performance and monitor for new opportunities.

Execution

Need help getting your SEO / SEM plan in action? We can take on those important (but sometimes tedious) tasks when it comes to on-page copy optimization, relevant link-building, and other SEM tasks.

PPC & Display

Just looking for help managing your pay-per-click program? The B2B Mix can assist you with landing page setup, Google Ads and Bing ad management, reporting, and more.

Now that we’ve met, let’s stay in touch!

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