The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Your Headcount Request Got Denied. What To Do Next.
RevOps for B2B means getting marketing, sales, and customer success working off the same data instead of three different stories. Here's what it actually takes to build it, in what order, and how to tell if it's working.
5 Marketing Personalization Ideas Every B2B Marketer Should Consider
5 B2B Marketing Mistakes We Don’t Cover During Our Growth Month Sesh
Build a Content Team: Find Success Even with a Small Team
Don’t Mix Us Up With the Other Guys
Why an Integrated Tech-Stack Is Key To Your B2B Success
What Clients Are Getting Wrong When Working With Freelance Writers
Get the Perfect Headshot and Terrific Videos While You’re Wearing Glasses
6 Mistakes Customer-Facing Employees Make on LinkedIn — and How Employers Can Help
Not a Big Tech Firm? You Can Still Get the Attention of Industry Analysts
A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine
Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business
In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out
Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer
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