Stacy Jackson is co-founder of The B2B Mix®, a HubSpot operations partner for small and mid-sized B2B companies. She spends most of her time these days neck-deep in advanced HubSpot workflows, marketing reporting, and lifecycle programs — basically anything that helps a marketing team see what's actually working and stop guessing.

Before pivoting toward HubSpot ops, Stacy spent 14+ years building content marketing strategies for B2B companies (and writing about it for places like SmartBrief and Woobox). That content background still shows up in the work — just in service of operations now, instead of the other way around.

Connect with Stacy on LinkedIn or check out her latest posts below.