Got the
right content mix?

Have you got the right content mix for your B2B brand? Whether you need to fix your mix or create a content strategy for the first time, we’ve got your back.

Fix My Mix

After ten years of helping customers in the B2B marketing space, we’ve learned a little something about building the right content mix. 

Think about your favorite dessert or cocktail: There’s a unique set of ingredients and methods that go into achieving the desired results. The same goes for your content. 

What works for one brand may not be right for yours.

Maybe you want a delicate macaron, so why would you follow the recipe for a dirty martini? That’s going to leave you shaken and stirred.

Contact us today, and let’s create a special mix that’s right for you.

Fix My Mix

We’re your marketing mixologists,
and we’re here to help.

Whether you need help with strategy, execution, or everything in between, The B2B Mix® has got you covered. 

Let’s talk about your strategy—or create one together—and work on the perfect approach for each stage of the buyer’s journey.

Here is a quick look at some of the things we can do for your content marketing approach.

Awareness
Consideration
Decision
Post-Purchase
Strategic Plan

Create a strategy for each stage that incorporates the right technology to help you reach your target personas/ideal customer profiles to achieve your business goals.

Reach & Promotion Channels

SEO, Social Media, Paid Search, Display Ads, Paid Social, Pop-ups, Site Chat

Email, Remarketing Ads, Social Media, SEO, Pop-ups, Site Chat, On-site Personalization

Email, Remarketing, SEO, Pop-ups, Site Chat, On-site Personalization

Email, Social, Private Groups, Pop-ups, Site Chat, On-site Personalization

Content Examples for Each Stage
  • Blog Posts
  • eBooks & White Papers
  • Podcasts
  • Webinars
  • Infographics
  • Interactive Content
  • Livestream Video
  • Account-based marketing content
  • Landing pages
  • Expert guides
  • In-depth Video
  • Email Nurtures
  • Webinars
  • Sales Enablement Content
  • Blog Posts
  • Solution-specific content
  • Website pages
  • Account-based marketing content
  • Case studies
  • Product literature
  • Web pages
  • Personalized/ Dynamic Content Pages
  • Vendor/Product Comparisons
  • Sales enablement content
  • Account-based marketing content
  • Client newsletter
  • Blog posts
  • Clients-only webinars
  • Loyalty nurtures
  • Upsell/cross-sell campaigns
  • Social media
  • Podcasts
  • Account-based marketing content
Fix My Mix

Don’t forget about content
for your sales team

Sales teams have a lot of opportunities, thanks to social selling, to get in front of prospects early in the buyer’s journey. However, they need the right content to help them stand out from the competition.

We’ve got you covered.

We’ll help you develop account-based sales content, articles by your reps for use on LinkedIn and other platforms, plus more. Let’s talk about your sales enablement content needs.

Now that we’ve met, let’s stay in touch!

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