Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you. In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and...
In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this...
Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. What are Jeremy's three key questions when it comes to determining...
In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty-gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in...
Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you...
Listeners, did you know we're facing a naming drought? It's true! Thinking up terrific ideas for your next branding project is the fun part. Finding an idea that hasn't been taken yet . . . well, that's the not so fun part. This challenge, among other branding issues,...
Interested in infographic marketing but you're just not a graphic designer? No problem when you use a platform like Visme! This week on the show, we chat with Payman Taei, founder of Visme, about infographic marketing tips and tricks. Payman also shares how a solution...
Who doesn't want to keep their loyal customers? After all, it's cheaper to retain business than it is to close earn new customers. That's why this week, we're talking about loyalty program marketing with Sean Duclaux, Vice President of Product Management and Marketing...
We've come a long way when it comes to empowering women in the workplace, but there's still room for improvement. Our guest for this episode has some insight to share with women and men on this topic. We’re joined by a major supporter of #WomenInSales Carole Mahoney....
What's the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question. We're joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in...
Introverts... sometimes they get a bad rap, especially when it comes to perceptions about their fitness for sales or leadership roles. Well, in this episode, we bust those myths with guest David Kreiger. David Kreiger is the founder and president of SalesRoads, a...
We're finally back for season two of The B2B Mix Show! YAY. You may be wondering why a sales and marketing podcast is kicking off its season with a topic that seems so heavily HR/management related. Well, we want to get down to the foundational issues to start the...
This week on The B2B Mix Show, we speak with Bernie Borges the CMO at Vengreso about lessons learned in podcasting. Bernie is also the host of the Modern Marketing Engine podcast. He's a seasoned podcaster with over 250 episodes under his belt. During our...
This week on The B2B Mix Show, we speak with Brian Barquilla, the Content Director at Build My Reputation, about how to use different media channels to build your reputation for free. During our conversation, Brian touches on the following: How B2B companies can...
This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer. During our conversation, Dawn touches on the following: Understanding what customer experience entailsHow CX impacts both...