Marketers, do you ever wonder if there’s a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you.

In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber, one of the world’s leading email marketing and automation platforms. Kelly talks through what Aweber discovered after analyzing 1,000 emails from 100 expert email marketers–think Neil Patel, Ann Handley, Content Marketing Institute, among others.

We discuss:

  • body copy word count
  • subject line character count
  • emojis in subject lines
  • capitalization in subject lines
  • A/B testing
  • and more

Want to connect with Kelly online?




About The B2B Mix Show:

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

Stacy Jackson — Twitter, LinkedIn

Alanna Jackson — Twitter, LinkedIn

This episode is sponsored by
· Anchor: The easiest way to make a podcast.