On this episode, UpContent CEO Scott Rogerson shares insights on curated content’s role in marketing, sales, and beyond. He provides tips on doing content curation the right way. Learn how a strategic approach to curation takes you a step beyond “sharing other people’s content” to build your brand’s position as a thought leader and to create a learning organization.

Scott covers the following points about curated content

  • Typical fears and concerns when it comes to curated content
  • How curation can position the brand and sales reps as subject matter experts
  • The definition of good curation and how it’s different from content aggregation
  • Typical mistakes marketers still make with content curation
  • How to curate content to support evergreen and pillar page strategies
  • The importance of consistency when curating (frequency, posting) and how technology can help minimize time and effort
  • The role of curation in other areas: social media, employee advocacy, original content ideation, internal information sharing and education
    • Enlisting the help of subject matter experts across the organization to curate the right content for marketers to leverage
    • Ways to distribute curated content
    • How sales teams are beginning to embrace content curation for social selling, personal brand building, and sharing knowledge with the marketing team
    • Using content curation tools to build learning organizations (internally)
    • Leveraging technology to get more out of content curation
    • Legal concerns (like the EU Copyright Directive) and the future of content curation

Have more questions for Scott? Connect with him on Twitter or LinkedIn.

Want to see how we use UpContent on our website? Check out our Jackson Marketing’s What We’re Reading page.

Want to get your own UpContent account and support the show?  Sign up for an account using our affiliate link: https://my.upcontent.com/sign-up?fp_ref=b2bmix. (Disclosure: just to be clear, if you sign up using our affiliate link, we will receive a small commission.)

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

Transcript for Season 1, Episode 15

Read the full transcript of Content Curation’s Role in Marketing, Sales, and Beyond. You can also learn more about content curation by reading our ungated guide.

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