The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Your HubSpot Lifecycle Stages Are Fine. Your Definitions Aren’t.
AEO, GEO, AI search. The acronyms are confusing and the LinkedIn hype is louder than the actual signal. Here's what generative engine optimization really means in 2026, how to do it without losing your mind, and how to tell whether AI engines are actually citing your B2B content.
Questions to Ask Before Hiring a HubSpot Agency
Boutique vs. Large HubSpot Solutions Partners Agencies: How to Choose the Right Partner for Better Results
How to Choose a HubSpot Partner: What Actually Matters Before You Sign
Why Manufacturing B2B Lead Generation Demands a Different Playbook
Why Growth Feels Harder Than It Should (and What’s Actually Causing It)
How to Use HubSpot Workflows for Smarter B2B Demand Generation in 2026
The Blueprint for Success in Operational Marketing
How to Reduce Customer Churn Rates and Keep Them Coming Back
Everything You Need to Know About Marketing for Family B2B Businesses
Understanding the Divide Between HubSpot Lead Nurture Workflow and Sales Sequences
Account-Based Marketing Benefits: Is ABM Worth the Hype?
Automation Nation: Your Guide to Marketing Automation
HubSpot Optimization: Getting Your System in Shape
Analytics in Action: How Marketing Operations Drives Results
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