The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Your HubSpot Lifecycle Stages Are Fine. Your Definitions Aren’t.
Recently, I attended a webinar presented by Doug Kessler titled Insane Honesty in Content Marketing. If you’re not familiar with Doug Kessler, he’s one of the co-founders of Velocity Partners, a content marketing agency based in the UK. Velocity consistently publishes great resources regarding content marketing, and this webinar is a must-see for B2B marketers. […]
The Buyer Persona Template That Won’t Die in a Folder
Why Go HubSpot for Established B2B: A Look at Whether It’s the Right Move
Your Content Inventory Audit Just Got More Important. Here’s How to Run One.
Generative Engine Optimization (GEO): How to Show Up in AI Search (And Know When You Do)
How to Analyze Website Traffic in 2026: Tools, Metrics, and Real Examples
Family Business Modernization Without the Identity Crisis: Why Modern Systems Actually Protect Your Culture
Marketing by Committee (For Lone Marketers): How to Defend Strategy When Everyone Has an Opinion
The Personal Brand Voice Document I Wish I’d Built Five Years Ago
How to Identify the Real Bottlenecks Slowing B2B Growth Before You Invest in More Tactics
Customer Journey Stages vs. Lifecycle Stages: What’s the Difference in B2B Marketing?
What Is a Customer Journey? Stages, Touchpoints, and Mapping Explained
Avoiding Common HubSpot Setup Issues in Founder-Led Organizations
What Is the Difference Between a Boutique HubSpot Agency and a Large HubSpot Agency?
Is a Big HubSpot Partner Better?
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