The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Nobody Dropped It. Nobody Was Holding It.
Family business modernization won't kill your culture, but leaving your "how we do things here" stuck in three employees' heads might. The right systems document and scale your culture so it survives.
Your Content Inventory Audit Just Got More Important. Here’s How to Run One.
Generative Engine Optimization (GEO): How to Show Up in AI Search (And Know When You Do)
How to Analyze Website Traffic in 2026: Tools, Metrics, and Real Examples
Family Business Modernization Without the Identity Crisis: Why Modern Systems Actually Protect Your Culture
Marketing by Committee (For Lone Marketers): How to Defend Strategy When Everyone Has an Opinion
The Personal Brand Voice Document I Wish I’d Built Five Years Ago
How to Identify the Real Bottlenecks Slowing B2B Growth Before You Invest in More Tactics
Customer Journey Stages vs. Lifecycle Stages: What’s the Difference in B2B Marketing?
What Is a Customer Journey? Stages, Touchpoints, and Mapping Explained
Avoiding Common HubSpot Setup Issues in Founder-Led Organizations
What Is the Difference Between a Boutique HubSpot Agency and a Large HubSpot Agency?
Is a Big HubSpot Partner Better?
What HubSpot Partner Tier Really Means
Questions to Ask Before Hiring a HubSpot Agency
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