The Mix Blog
Field notes from The B2B Mix®
Plain-spoken posts on RevOps, HubSpot, content, and the messy middle of running a B2B revenue engine.
Your Headcount Request Got Denied. What To Do Next.
I get it. Nobody wakes up wanting to switch email platforms. It ranks somewhere between "switch business banks" and "redo the website" on the list of things you'll deal with later, when there's time. (There's never time.) But if you're on Mailchimp, a recent story from late May sharpens the honest answer to a question […]
Why Every Sales Rep Needs a Personal Brand Voice Doc (Yes, You, Too)
The Buyer Persona Template That Won’t Die in a Folder
Why Go HubSpot for Established B2B: A Look at Whether It’s the Right Move
Your Content Inventory Audit Just Got More Important. Here’s How to Run One.
Generative Engine Optimization (GEO): How to Show Up in AI Search (And Know When You Do)
How to Analyze Website Traffic in 2026: Tools, Metrics, and Real Examples
Family Business Modernization Without the Identity Crisis: Why Modern Systems Actually Protect Your Culture
Marketing by Committee (For Lone Marketers): How to Defend Strategy When Everyone Has an Opinion
The Personal Brand Voice Document I Wish I’d Built Five Years Ago
How to Identify the Real Bottlenecks Slowing B2B Growth Before You Invest in More Tactics
Customer Journey Stages vs. Lifecycle Stages: What’s the Difference in B2B Marketing?
What Is a Customer Journey? Stages, Touchpoints, and Mapping Explained
Avoiding Common HubSpot Setup Issues in Founder-Led Organizations
What Is the Difference Between a Boutique HubSpot Agency and a Large HubSpot Agency?
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